The technological age that has sown the seeds for the global village
that is the Internet has had its share of amazing opportunities and
catastrophic failures. The Internet is without doubt one of the greatest
forums for people to make immeasurable wealth, thanks to the sheer size
of the colossal network. Advertising became one of the key industries
that could potentially exploit this market. The result of the Internet
tussle for optimizing advertising space was a program known as affiliate
marketing. This web based program differed significantly from much of
the advertising in the real world, as it was primarily commission based.
The premise was simple enough, websites would host advertisements for
various industries and companies, and be paid when their visitors
followed the links and either signed up or purchased an item.
Just one of the industries to have taken advantage of this simplistic
but hugely effective advertising scheme, was that of the gaming
industry. Sports betting sites were quick to capitalise on the expansive
market available to them. In the modern day Internet where the sites
are full of advertising and links, it is not hard to see why the
affiliate marketing industry became the important money making scheme
that it is. With affiliates of sports betting sites receiving a
percentage of a player's lifetime money generated, sometimes reaching in
excess of 35% there is plenty of incentive for people to advertise.
With the affiliate program being free for both parties, there are no
expensive payments to be made up front. This is a clear benefit not only
to the advertisers, but also to some of the smaller affiliates who may
not have the capital to spend on hosting. It is this freedom of
exchange, coupled with the potential earnings of both sides that have
propelled the affiliate-marketing program into one of the most important
advertising outlets.
Without doubt online industries have received incalculable aid from
utilizing the parallel industry of affiliate marketing. The huge
advertising campaigns spread over hundreds if not thousands of
affiliates have attracted the attention of millions of Internet users
and has subsequently made the online gaming industry worth billions of
dollars. In turn the affiliate market has become a plausible venture
even for the smallest and most inexperienced of Internet users. It is
through the simplicity of use and the breadth of opportunity that
hundreds if not thousands of people have been encouraged to try their
hand at affiliate marketing. In turn they are feeding the various
industries with thousands of new customers and generating incomparable
wealth for the online gaming industry. Without affiliate marketing it is
fair to say that most industries, and especially that of the sports
betting business, would not be half of what they are today. To know more
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